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  • April 23, 2024 4:52 PM | Anonymous

    With a heavy heart, we announce the passing of Wayne Burden, a cherished member of our community and owner of Northeast Marketing. Wayne was a beloved friend, colleague, and family member. Our thoughts and prayers are with Wayne's family and loved ones during this difficult time. May they find comfort in the cherished memories they shared with him. Rest in peace, Wayne. You will be deeply missed.

  • January 31, 2024 4:08 PM | John Cudahy (Administrator)

    Geiger, the world’s largest privately held and family-owned promotional products distributor, announced they have acquired Broadway Marketing, an Albany, NY-based branded merchandise and apparel company.

    Chris McKee, Chief Revenue Officer of Geiger stated, “We are so pleased to welcome Broadway Marketing to the Geiger family. This acquisition demonstrates our continued growth and will allow us to further enhance our service offerings to customers on the East Coast and beyond.”

    Broadway Marketing marks Geiger's first acquisition of 2024. In 2023, Geiger acquired Incentives by Design in Tukwila, Washington, in January and Firebrand Promotions in Leatherhead, Surrey, UK, in July. These strategic acquisitions demonstrate Geiger's deep commitment to both domestic and global expansion, ensuring customers worldwide have access to the best possible products, services, and talent.

    Well-established and respected in the industry for their professionalism and strong, long-term client relationships, Broadway Marketing was founded in 1956 and is currently owned by Leslie Baker and Geoffrey Patack who serve as President & CEO, and Vice President, respectively.

    “We are excited to join forces with Geiger, a global leader in the promotional products industry, yet a family-owned business like ours,” said Leslie Baker, President & CEO of Broadway Marketing. “With access to Geiger’s suite of technology and e-commerce solutions, this acquisition will enable Broadway to provide an elevated range of services to our clients. To propel our future growth, it was important to align with a large distributor who shares our corporate culture values and has widespread global logistics capabilities.”

    Broadway Marketing will now operate as Broadway Marketing, a Geiger Company.

    Stephanie Whitman
    VP of Marketing | Geiger

    Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.

  • December 20, 2023 2:11 PM | John Cudahy (Administrator)

    This year's SAAGNY Annual Meeting & Holiday Party, held on December 14th at the Captain Lawrence Brewing Company, marked a delightful departure from tradition. The new, unique venue provided a refreshing backdrop for industry professionals to come together in a relaxed atmosphere, fostering camaraderie and celebration. As the year draws to a close, it was a time not only for festivities but also for reflection on the accomplishments of 2023.

    One significant development at the meeting was the update to SAAGNY's bylaws. Recognizing the need for additional leadership to support the association's continued growth, the membership unanimously voted to add two new board seats. This adjustment is deemed essential, especially with the increased responsibilities stemming from the relaunch and success of Promotions East.

    The SAAGNY community warmly welcomed two outstanding individuals to the board during the meeting. Melissa Casey from Pacesetter Awards and Ashley Smalley from Gemline bring a wealth of experience and enthusiasm to the leadership team. Their diverse backgrounds and industry insights will undoubtedly contribute to the association's forward momentum.

    SAAGNY President, Michael Reisbaum stated “I, along with the entire Board, am thrilled to welcome Melissa Casey and Ashley Smalley to the SAAGNY Board. Both are industrious, and courageous Promo Professionals who will bring dynamic new insight and innovation to our events and our community. Let’s Go!

    Looking ahead, the SAAGNY Winter Show is the next highlight on the calendar, scheduled for January 30th, 2024, at the Crown Plaza in Suffern, NY. Anticipation is building for another engaging event that will bring together industry professionals, showcase the latest products, and provide valuable networking opportunities.

    As SAAGNY continues to evolve, the Annual Meeting & Holiday Party served as a testament to the association's commitment to community, collaboration, and growth. With a successful 2023 behind them and new leaders on board, SAAGNY is well-positioned for an exciting and prosperous future. Stay tuned for more updates and join us at the SAAGNY Winter Show for another round of networking, learning, and celebration!

  • October 23, 2023 8:33 AM | John Cudahy (Administrator)

    Midnite Snax, a premier manufacturer of snacks and confections, is proud to announce that we are now certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the nation's leading third-party certifier of businesses owned and operated by women. Under the new leadership of Lara Fraum, Midnite Snax continues to excel in delivering exceptional snacks, confectionary products and innovative packaging solutions to the promotional products industry.

    Founded by Jack Goldberg 32 years ago, Midnite Snax has always been committed to excellence and creativity. When Jack decided to retire, he entrusted the future of the company to his daughter, Lara Fraum, and her husband, Craig. Recognizing her exceptional skills and shared vision, Jack confidently passed the torch to the next generation.

    As a women-owned enterprise, Midnite Snax is committed to empowering women in the workplace and fostering an environment that promotes equality and opportunity. Under Lara's leadership, Midnite Snax has flourished. Her commitment to innovation, quality, and customer satisfaction has been unwavering, driving the company's growth and success.

    "I am immensely proud to be a women-owned business," said Lara Fraum, CEO of Midnite Snax. "My journey has been one of determination, creativity, and collaboration. In my early twenties when my father opened Midnite Snax, I answered phones, entered orders, assembled products, and packed boxes. I did whatever it took THEN, and I will do whatever it takes NOW to continue building on the legacy my father established and take Midnite Snax to even greater heights.”

    About Midnite Snax:

    Midnite Snax is a leading candy, snack and gourmet food manufacturer and supplier to the Promotional Products Industry. Founded in 1991, Midnite Snax is not only a supplier of delectable sweets, but also a manufacturer of the freshest popcorn, chocolate, and bakery items industry wide. Our products are made fresh to order and are never inventoried or pre-made.

    About WBENC:

    Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing America’s most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. For more information, visit and

  • October 06, 2023 2:56 PM | John Cudahy (Administrator)

    October 6, 2023 - Woodcliff Lake, NJ - The Specialty Advertising Association of Greater New York (SAAGNY) is thrilled to announce the winners of the highly anticipated 2023 SAAGNY Awards. The prestigious awards ceremony took place on October 3rd, 2023 during Promotions East, celebrating excellence and innovation within the SAAGNY Membership.

    The SAAGNY Awards honor outstanding individuals and companies that have demonstrated exceptional creativity, dedication, and expertise. These awards serve as a testament to the industry's resilience and commitment to delivering top-notch promotional products and services.

    This year's award winners include:

    Member Loyalty Award: Gail Deutchman, Distinctive Promotions.

    Top Sponsor Award: Geiger

    Diversity, Equity, & Inclusion Award: Spectrum Designs Foundation

    Influencer of the Year Award: Abby Burke, Walker-Clay

    Duct Tape Award: Jack Vincent, Barker Specialty

    Rookie of the Year Award: Halle Moore, PromoCorner

    Innovator of the Year: Pam Seidman, BYBBA

    Foundation Volunteer of the Year: Debbie Gaspar, Skyhigh Marketing

    The ceremony was finalized by honoring SAAGNY’s 40 Under 40, an honor given to those individuals under the age of 40 making an impact in the industry. The full list of names can be found here.

    SAAGNY President Michael Reisbaum expressed his excitement about the winners, saying, "The SAAGNY Awards shine a spotlight on the exceptional individuals and companies that drive innovation, quality, and dedication within SAAGNY. These winners represent the best of the best, and we are proud to honor them for their outstanding contributions."

    The 2023 SAAGNY Awards ceremony at Promotions East brought together industry leaders, professionals, and enthusiasts for an unforgettable afternoon of recognition and celebration.

    The Specialty Advertising Association of Greater New York (SAAGNY) is the largest regional trade association of its kind. SAAGNY is comprised of approximately 600 firms engaged in the specialty advertising and promotional products industry in New York, New Jersey, and Connecticut. Within our membership are Distributors, Suppliers, Multi-Line Representatives, and Business Services companies.

    For more information visit or email

  • August 10, 2023 2:44 PM | John Cudahy (Administrator)

    Jason Bickoff and his team at Jules Scheck and Associates (JSA) are excited to bring this partnership to the Northeast. "The timing couldn't be better," said Jason Bickoff, President of JSA.  "This is the perfect product for summer AND for the holiday season. With the addition of Midnite Snax custom packaging and creativity, we know this line is going to be a hot one!"

    Midnite Snax, the leading candy, snack and gourmet food manufacturer/supplier to the promotional products industry, is proud to announce it has entered into a partnership agreement with City Bonfires, the first portable bonfire, to exclusively promote and sell City Bonfires branded corporate gifts. City Bonfires is a leading provider of portable and eco-friendly bonfire products, enabling users to create a cozy atmosphere anytime, anywhere. While relatively new to the promotional products industry, City Bonfires has experienced rapid growth through its retail and e-commerce channels. Now fueled by the power of the Midnite Snax engine, this synergistic partnership is poised to heat up the overall offering, creating a launching pad to the ultimate bonfire experiences!

    “We pride ourselves on product development and being first to market in the edible space,” said David Katz, Partner at Midnite Snax. But when we were approached by Chris and Michael at City Bonfires, we were intrigued by the possibilities and knew that with our product development support and infrastructure we could re-create their success in the promotional world.  We are confident that City Bonfires, with the power of Midnite Snax, is ready, willing and able to deliver just that. “

    “We are immensely proud of the growth and accomplishments we have achieved in a relatively short period, gaining recognition from esteemed media outlets such as CNBC, Forbes and Good Morning America.  Starting out as a couple of dads operating from a garage in Rockville, Maryland, the journey has been remarkable” says Chris McCasland, owner and co-founder of City Bonfires.   Managing our exponential growth has been a challenging endeavor, and now, with our partnership with Midnite Snax, we are poised to scale up even further.”   “This collaboration will elevate our corporate gifting efforts to new heights and open exciting new avenues,” adds Michael Opalski, City Bonfires co-founder and partner.  “With Midnite Snax’s vast industry expertise, we are confident in our ability to continue delivering exceptional, high-quality products that foster togetherness.”

    The companies will be combining efforts to create an entire line of co-branded corporate gifts.  “Things are heating up at Midnite Snax…. Literally,” said Katz. “We are excited to use our engine once again to fuel the growth of another amazing offering like City Bonfires. The line promises to offer distributors and their customers a unique and fun way to make bonfires, make s’mores and make memories.”


    Midnite Snax is the leading candy, snack and gourmet food manufacturer and supplier to the Promotional Products Industry.  For over 30 years, Midnite has been creating, manufacturing, and custom packaging chocolate, popcorn, fresh baked goods and candy for corporations all over the world.  


    City Bonfires is a portable, eco-friendly bonfire with American made materials.  These bonfires are made with love by two dads whose jobs were impacted by the pandemic.  The company believes bonfire nights are the best nights with family and friends.  City Bonfires has been featured in many major media outlets and is perfect for Camping, S’mores, Beach Trips, Date Night, Gifts, BBQ’s, Picnics, hiking, emergency kits and more!

  • May 18, 2023 2:47 PM | John Cudahy (Administrator)

    The Specialty Advertising Association of Greater New York (SAAGNY) announced today that it will be extending an invitation for end users to attend Promotions East this October in Atlantic City, NJ.

    Consisting of two days of exclusive programming, end users will get a sneak preview of products on October 3rd and a full day of access to the exhibit hall and show features taking place October 4th.

    SAAGNY President, Michael Reisbaum stated, “We are continuing to create an innovative, redesigned, and totally productive Q4 event for the Promotional Products Industry. SAAGNY again disrupts the traditional trade show space by adding a highly demanded end user component; paring it with the groundbreaking aspects unveiled in 2022. Distributors are hungry for broader opportunities to provide solutions to their clients and SAAGNY is providing another engagement opportunity.”

    SAAGNY believes this is an important and necessary addition to the show because it increases the value for distributors by delivering them a unique opportunity to wow their clients at the largest promotional products event on the East Coast. This effort aligns with the association’s continued dedication to advocate for the business development of the promotions products industry.

    Dan Edge, Chair of the Promotions East Committee added, “Coming off an amazing show in 2022, SAAGNY is committed to making Promotions East better each year. With that, we listened to the feedback from our members and heard, overwhelmingly, that an end user component was necessary. Early October is the ideal time to have end buyers in front of products, talking ideas and strategies. We truly feel this will help elevate the show further and be a win-win for all!”

    Promotions East is being held October 2-4, 2023, at Harrah’s Resort in Atlantic City, NJ. It is the largest promotional products show on the East Coast. The 2023 event will host distributors, suppliers – and now end users – under one roof to educate, connect and explore.

    It will encourage the industry to “finish strong” by attending this strategically timed Q4 show. Distributor and end user registration will open at the beginning of June. For more information, visit or email

  • May 05, 2023 8:55 AM | John Cudahy (Administrator)

    (PRESS RELEASE) LODI, NJ — All-County Apparel, a leading SAAGNY custom apparel decorator, is thrilled to announce the appointment of Toni-Ann Hayden as its new Vice President of Sales. With over 28 years of industry experience under her belt, Toni-Ann's profound knowledge and expertise promises she will be an invaluable asset to the team.

    Toni-Ann is a true veteran; throughout her time in the industry, her working relationships with her clients have turned into lasting friendships. Her passion for the industry and her clients and team members is evident in all her projects, and she takes great pride reflecting on the companies she successfully expanded over the years. Toni-Ann's dedication and commitment to her craft is truly inspiring, and it's no surprise to see that she has become such a respected figure in the industry.

    Andrew Monteyne, President of All-County Apparel, says, "At All-County Apparel, we pride ourselves on delivering exceptional client communication and support. Bringing Toni-Ann aboard in a leadership capacity is a testament to this unwavering commitment. Her ability to build long-lasting client relationships, develop sales strategies, and drive market expansion is a significant boost to both our short and long-term goals delivering customized apparel."

    Toni-Ann’s well-rounded approach to sales and communication enables her to understand and address the nuances that most contract decorators fail to grasp effectively. As such, her appointment guarantees that All-County Apparel is better positioned than ever before to further deliver on its promises and grow from strength to strength. The leadership she's demonstrated throughout her incredible career is an exciting step forward for the company and we look forward to the insights she'll provide to accelerate growth.

    About All-County Apparel

    All-County Apparel is a leading, full-service custom apparel and t-shirt company specializing in screen printing, embroidery, and direct-to-garment (DTG). Specializing in high-volume production, we offer worldwide fulfillment capabilities and are proudly trusted by promotional products groups, apparel distributors, and branding agencies. Our commitment to quality service has enabled us to grow into one of the largest custom apparel decorators on the East Coast.

  • June 16, 2022 8:06 AM | Donna-Jean Plante

    The New 2022 SAAGNY Awards Program is designed to identify and recognize publicly those individuals and companies who have contributed most to the SAAGNY community and promotional products industry. 

    Why Recognize? Recognition is one of the most powerful means of:

    • thanking volunteers for their efforts in regards to SAAGNY
    • motivating individuals to higher levels of achievement
    • giving a sense of belonging to something important
    • establishing those in the SAAGNY community as a valuable entity.

    All New Categories

    SAAGNY Person of the Year 
    • To honor an outgoing board member, volunteer, and/or anyone who has made a significant contribution and encouraged others to do the same in the SAAGNY community. 

    Company Recognition

    • SAAGNY Loyalty Member of the Year Award – to be awarded to a company that has engaged in the SAAGNY community promoting and supporting its events and programs.
    • The SAAGNY Foundation Above and Beyond Award – to be awarded to a company that has engaged in The SAAGNY Foundation community promoting and supporting its mission.
    • SAAGNY Sponsor of the Year Award – to be awarded to a company that is always willing to sponsor or provide gift in kind. The recipient of this award to be awarded free sponsorship opportunity for the following year.
    • SAAGNY Innovator of the Year Award – to be awarded to a company that shows advancements in its products design, use of/introduction of technology, and/or ability to be on the forefront of trends.

    Company or Individual Recognition

    • SAAGNY Influencer of the Year Award – to be awarded to a company or individual whose social media channels tell the story of promotional products and presents a coordinated marketing/public relations message that has actively engaged with SAAGNY.
    • Wow MWBE Award – to be awarded to a company or individual who is recognizing the importance of diversity, equity, and inclusion within their own organization.
    • Project of the Year – to be awarded to a company or individual who had the most innovative campaign utilizing promotional products.

    Individual Recognition

    • Duct Tape Award  to be awarded to a Customer Service Professional who’s able to fix anything for his/her customers and is known as the customer whisperer.
    • Rising Star  to be awarded to an individual in the promotional products industry five years or less who have already made significant contributions to the industry, SAAGNY, and/or his or her company.
    • Rockstar ROOKIE of the Year  – to be awarded to an individual in the industry one year or less who is already a natural.
    • SAAGNY Believer  An individual who has completed and/or participated in five or more SAAGNY webinars and/or events.
    • Mission Impossible Award  to be awarded to an individual sales rep who went above and beyond and is considered a rock star.
    • SAAGNY Constant Contributor Award – to be awarded to an individual who has gone above and beyond volunteering for SAAGNY and/or The SAAGNY Foundation.

      Please click below to make your nominations.  Nominations can be made by the  general SAAGNY community.  The recipient(s) of awards to be decided by a panel established by the Awards Committee Chair, to include his or her peers within promotional products industries. All entries to be blinded to panel.

    Award recipients to be announced at a ceremony on the show floor at Promotions East.

    Nominate Promo Peeps Here

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