The Specialty Advertising Association of Greater New York (SAAGNY) creates an environment that advances business development in the promotional products industry through the dissemination of product information, networking, and knowledge exchange for the benefit of its members.
PPAI's Professional Development Department has established four industry designations, the introductory Trained Advertising Specialist (TAS), designed for those early in their careers, Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS), and the Master Advertising Specialist Plus (MAS+) certification for experienced industry veterans.
About the Industry
The multi-billion dollar Promotional Products industry is
comprised of suppliers, distributors, multi-line representatives, and business
service providers who provide a wide range of products that can be imprinted
for distribution. Almost anything can be
branded with a company's name or logo and used for promotional purposes. Common
items include t-shirts, caps, key chains, bumper stickers, pens, mugs, and