Specialty Advertising Association of Greater New York
Get Educated and Get Certified with SAAGNY!
Wednesday, July 15
View the webinar from your desk!
“State of the Industry Across North America: A Regional Association Town Hall”
Join regional executive directors from east to west and north to south and in between as they answer your questions about what is happening around the country and Canada as we continue to work through the social, economic and health issues created by the global pandemic. Learn what is working and not working in all parts of North America and what is opening up and what is still closed up tight. Find out what other professionals are seeing, feeling and experiencing and the questions they are facing.
Attendees Will Learn:
About Our Panel:
Mark Farrar, Ex. Dir. of the Gold Coast, Sunbelt and Mid-South assoc. & the American Advertising Federation of Nashville.
Jonathan Strauss, President & CEO of PPPC, the not-for-profit trade association for Canada
David DeGreef, Ex. Dir. of the Houston Promotional Products Association, a former multiline rep and former member of the PPAI board of directors.
Lisa Bibb MAS, Ex. Dir. of the Georgia and Virginia regional associations, a former distributor and the founder/moderator of the Facebook Promotional Professionals page.
LaDonna Belcher, Ex. Dir. of the Ohio Promotional Professionals Assoc., and a member of the OPPA & MiPPA Halls of Fame.
Jennifer Bingham, Ex. Dir. of the Specialty Advertising Association of California and a former program manager at SAGE.
Dana Geiger, Regional Relations Mgr. for PPAI, a former regional assoc. executive director & works with all 27 regionals.
Paul Kiewiet MAS+, Ex. Dir. of MiPPA, an industry speaker & consultant, a former PPAI chairman and former distributor.
Wednesday, July 15 canceled
Aligning Sales and Customer Service to Build Profit and Strengthen Relationships
Join John as he talks about Independent Folder's approach to customer service and relationships and how that can benefit you and your customers.
Cook with SAAGNY! Virtually!
The Cooking Lab is the host of this private culinary event that you can take part in from your own kitchen!
This is a great family activity, friend get-together or company “outing” for colleagues working apart.
$35 per computer screen
HOW VIRTUAL CLASSES WORK
The day before class, you will be sent the Zoom link you'll need to sign on to the class. Prior to the class, please print out the recipes so you can follow along.
Don't feel like cooking along? No problem! Feel free to watch, take notes and ask the chef instructor questions so you can prepare the dishes at your leisure.
Classes are approximately 90 minutes
If you don't have all of the ingredients listed in the shopping list or recipe by the time of your scheduled class, DON'T PANIC & DON'T RUN TO THE STORE! We'll figure out a way to improvise with what you DO have in your pantry & fridge!
Thursday, July 16
“Selling Swim During The Pandemic”
“Can’t let what you can’t do interfere with what you can do”. This webinar will show what products you can sell to the “swim” market during the pandemic. Pools are open and swim teams are keeping active while social distancing.
Monday, July 20
Get to Know Augusta Sportswear Brands
Augusta Sportswear Brands Highlights
SAAGNY Virtual Happy Hour!
You are invited to a
Branding & Brews with the
American Marketing Association (AMA)
Bring Your Own Beverage and join your friends from SAAGNY and the AMA!
Monday, July 20, at 6:00 pm.
Pour a glass of your favorite beverage, grab a seat in front of
your computer, phone or tablet, and join us online to connect with
others in our regional association. Let's catch up, share ideas and let everyone know what you have been up to the past couple of weeks.
Click here to register.
Tuesday, July 21
Get to Know EG Pro
Some highlights of this webinar include:
Wednesday, July 22
Selling Can Be Easy With Dunbrooke
and Maple Ridge Farms
A panel discussion Including:
Ken Cecco, Ken Cecco Associates
Molly Neises, National Sales Executive- Maple Ridge Farms
Tom Flippo, Senior VP Sales and Marketing - Dunbrooke
Mark Larned, Freedom Line Marketing
Jenna Larned, Freedom Line Marketing
Join us for this panel discussion moderated by Ken Cecco. Discussion will include new catalog items, Fall/Holiday ideas from Maple Ridge Farms, Cool ideas recently introduced by Dunbrooke and so much more!
Tuesday, July 28
View the webinar from your desk!
Current Trends and Selling Ideas in the
Learn more about CPS Keystone and see the newest ideas that are selling today. We will look at trends, ideas and unique ways to bring your customers solutions that are relevant to today’s marketplace and budget friendly.
Wednesday, July 29
Paul Sprunk - Moderator
Supersized Supplier Webinar
Join us for this webinar featuring representatives from the following supplier companies. Each will talk about what is hot, what is new, who you can sell to now and more!
Cloth Promotions - Brad Adolph
Discount Marketing Products - Dalan Cohen
Paramount Apparel- Joey Knight
Riteline - Mike Mcmillan
Webb Company - Marie Ertresvaag
Sales - Tips, Tactics, Tricks That Work Now!
Join us for this action-packed and fast moving webinar on a topic that is near and dear to every business owner’s heart - SALES. Veteran sales consultant and trainer, Adrian Miller, will provide tips, tricks and tactics on what works in business development and sales, and what doesn’t. Known for her highly practical and “real-world” solutions for “real-world” sales situations, Adrian will share the insights learned from her 30+ years in the sales trenches.
A little about Adrian Miller
Adrian Miller is President and Founder of Adrian Miller Sales Training, a sales consulting organization that she launched more than 30 years ago. She is also a professional speaker, trainer and author (“The Blatant Truth: 50 Ways to Sales Success” and “The Blatant Truth: How to Not Screw Up the Customer Service Game”). Adrian’s byline also appears in many business publications.
Adrian specializes in designing and delivering highly customized sales and customer service skills training programs that are practical, results-driven and provide real world solutions for real world situations.
Her consulting expertise includes working with the owners and “C” level executives of companies ranging in size from entrepreneurial start-ups to Fortune 500 firms across a vast diversity of industries, helping them to develop successful sales strategies, develop new and results-driven sales processes, implement CRM programs and identify and overcome obstacles to sales growth and increased revenues.
Adrian’s highly enthusiastic and energetic approach to training has won her raving fans nationwide and her program design is always extremely interactive and engaging.
Leveraging her love of writing, Adrian also develops content for her clients and creates customized newsletters, blogs, marketing and sales materials, websites and social media all designed to increase her client’s visibility, credibility and market penetration.
Adrian is also the creator of Adrian’s Network, a highly successful business networking community comprised of 400 members who help each other with contacts and introductions that result in revenue producing business.
Monday, August 3
Get to Know Visions
Learn about Visions' recent developments, newest collection, best sellers, fun case histories and a few tips on selling the lucrative awards/recognition category.
Tuesday, August 4
Get to UGO Dry Pak
Tuesday, August 18
Why Umbrellas and Ponchos Should Be One of Your Go To Promotional Items….Especially During Covid-19!
Join Meredith as she discusses why you should be adding umbrellas and ponchos to the conversations you have with your customer. More than ever umbrellas and ponchos provide the brand awareness and return on investment your clients are looking for!
Thursday, August 27
Get to Know PromoHunt
If you’re not using PromoHunt, you’re probably wasting money by not seeing SAAGNY coupons automatically on supplier websites.
During the webinar, Tony will show us how PromoHunt’s browser extension can help you save money and be more productive - all without making any changes to your workflow.
PromoHunt is a free browser extension that automatically displays helpful information when you visit supplier websites.
PromoHunt detects which supplier website you are visiting and then automatically displays the supplier’s:
- Phone Number & Sales Extension
- Orders Email Address
- Your Regional Association Coupons
- And more...
Learn how PromoHunt can make selling promotional products more enjoyable and effortless.
Thursday, September 3
The New End User Experience
Wednesday, September 9
Fairytale Brownies Co-founder and
Sales and PR Team Leader
Pitching Food Gifts is Easier Than You Think: Fairytale Brownies 101
Customers seem to know exactly what to do with pens, polos and baseball caps, but offer them a food gift and they will choose to wait for the holidays to arrive. Fairytale Brownies co-founder Eileen Spitalny will show you how to market food gifts any time of the year. Reasons and seasons, Fairytale Brownies will equip you with the answer to every objection.
Thursday, September 24
Brett Kotcher, Xenex
Eliminate Merchant Fees and Other Ways To Save Money!
As you know, every time your business accepts a credit card as a form of payment, you have to pay credit card processing fees on each transaction.
Having to pay merchant fees decreases profits for the company.
Xenex has a Zero Cost Processing program that will totally eliminate all of your companies merchant fees so you never have to pay the credit card processing fees again! This will help increase profits and revenue for your company. Zero Cost Processing will be able to save your company thousands of dollars annually.
Don't miss this MONEY SAVING Webinar!
Promotional Products Work! Week - Rescheduled
Monday, October 5 - Friday, October 9
Get In Touch! during Promotional Products Work! Week, October 5- 9, 2020. This is an industry-wide event dedicated to celebrating promotional products and the value they create. The Get In Touch! campaign positions promotional products as an advertising medium like no other. The campaign's integrated approach and creative assets leverage paid, earned, shared and owned strategies that include digital and traditional print ads, social media, research, infographics and video toolkits. DOWNLOAD them today! Link your website and place your logo in the #GETINTOUCH ads and you’re ready to go with an instantly customized marketing program
This year the Get In Touch! campaign will help you get in touch with clients, customers and prospects to share the power of promotional products. Open your doors. Advocate for the industry. Reach out for a good cause. Get on your soap box. Show appreciation and say thank you. And, GetInTOUCH!
You’ll find details and insights on Promotional Products Work! Week, important reasons to participate, who participates, how to plan the week, and a timeline for success.
You may read the Organizers Guide online or print copies for everyone on your planning team. by clicking here.
Thursday, October 22
Seth Barnett, AIM
Throughout my career I have been asked to define an organization's workplace culture on several occasions so as to better understand the intricacies of why the culture exists the way that it does. The theory here is that culture defines success and success is the metric of a working culture. I have come to the conclusion that culture, as a whole, is impossible to define and, in addition, should not be defined in a traditional sense. This is because to define a work environment's culture is to inevitably leave members of the organization left out. We work in the most dynamic and diverse environments in history. Still, culture and having “good corporate culture” is important to business growth and development.
Culture can be viewed through three unique lenses, corporate culture, also known as dominant culture, orthogonal culture or a culture that is non-confrontational to the previous, and the feared counterculture. But how are these seen in our business and how do we properly integrate each?
Through this presentation we will examine what is the new definition of workplace culture and look at models that work to not only define, but integrate a culture that works for everyone, all generations, all skillsets, and all ambition levels.
Thursday, November 19
Kim Todora, PPAI
How to Ignite Consumer Love
In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can’t touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
► Dos and don’ts for developing a scalable experiential strategy
► How to build a brand strategy that works on the street and in the boardroom
► Localizing brand strategy to create relevance for the consumer and local communities
► Creating a tribe and understanding consumer passion points
► Proven ways to intercept consumers at key touch points
► How to reach today’s multicultural consumer
► Unique ways to breakthrough in a crowded, emerging space
This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. This fun and thought-provoking seminar will stimulate creativity and ideation.
SAAGNY Holiday Party and
Wednesday, December 9, 2020
Join us as we celebrate SAAGNY members' achievements over the past year. If you attended last years' celebration, then surely you will not want to miss the beautiful venue and the delicious food!
Save the Date!
Phone: (914) 848-7369
Fax: (914) 365-2541
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