Using Promo
To Sell Promo
We say that promotional products are the most effective tool in the marketing tool box, yet as professionals in the industry we use cold calls, etc. to market our own businesses.
If we tout that what we do provides marketers the best bang for the buck, then we need to work on having our businesses be our best case studies!
In this session, attendees will walk through how to define your target audience, picking out the best self-promo for your business, and how to measure success.
Presenter:
Charity Gibson
Green Banana Social (formerly Green Banana Promos) founder and CEO Charity Gibson has counter intuitive thinking and marketplace disruption hard-coded into her DNA. She has been gifted with unparalleled creativity, a keen eye for eye-catching design, and a personality that has been described as both playful and magnetic. With these skills as the foundation and a creative marketing strategy that includes leveraging both traditional marketing and digital media, Green Banana Promos (with a little help from a cartoon monkey) has amassed an international following that consists of both clients and industry professionals alike.
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